Success is a Journey.
Who We Are
You are not alone on this journey.
We are a team of award-winning entrepreneurs and sales professionals, behavior change designers, and wellness trainers who have personally defied the odds to live authentic, generative lives and careers.
We’ve experienced many hardships from bankruptcy, failed companies, and losing almost everything. In our darkest moments, we worked with mentors and guides to help us find our way.
Success is about having the right team on your side and knowing you are never alone.
Success is all about having the right team.
Our Philosophy
Built on Proven Success.
At The Success Code, we believe lasting achievement is rooted in discipline, resilience, and a commitment to excellence.
Our philosophy is shaped by decades of real-world experience leading high-performance sales teams and driving record-breaking results. We don’t teach theory — we share the strategies, mindsets, and habits that have been proven to succeed in the field.
Through practical guidance and time-tested principles, we equip you with the tools to perform at the highest level — and sustain success over the long term.
Meet the Team
-
Genessa Krasnow, CEO
Genessa has had a multi-faceted career in entertainment, technology, and wellness. She has co-founded multiple behavior change companies and produced events for Heads of State, global leaders, multi-platinum and Grammy award-winning musicians, and Fortune 50 companies. Genessa holds patents in User Experience Design and has presented her work on internationally.
-
Paul Krasnow, Strategist Mentor
Paul was a peak-performance financial representative at Northwestern Mutual, where he was a top producer for almost 50 years. He is known for providing innovative solutions for his client’s personal and business needs. Paul has been named a Top 20 Advisor 18 times, a Top 10 Western Regional Advisor 25 times, and the number one Advisor in 2001.
-
David Youssefnia, Assessments & Analytics
David is an organizational psychologist and entrepreneur who optimizes team effectiveness, fosters organizational culture, and enhances employee engagement. His clients include Salesforce, The New York Times, and Starbucks. He is an Entrepreneur-in-Residence at Madrona Venture Labs, advises early-stage companies, and teaches at the University of Washington and Baruch College in New York City.
Take your career to the next level.
The Success Code by Paul Krasnow offers practical, hands-on strategies for mastering career growth, fulfillment, and wealth. With decades of experience, Paul shares battle-tested insights to help you unlock your potential and achieve lasting success. This book empowers you to lead with purpose, joy, and confidence, guiding you to transform both your personal and professional life.