Mentorship Matters.

The Success Code guides you to achieve your personal best in business and in life.

Led by top performers from Northwestern Mutual, The Success Code is a results-driven mentorship program that transforms mindsets, boosts productivity, increases client impact, and delivers measurable ROI for leaders and their teams.

Mindset + Behavior Change =

Productivity

Benefits of The Success Code:

Grow Your Business

Attract and Retain Clients and Customers

Exceed Your Goals

Double Your ROI

Tap Into Your Purpose

Operate With Confidence

Develop Trust-Based Relationships

Experience Deeper Life Satisfaction

Build Healthy Lifestyle Habits

Less Stress and More Joy

Be of Service to Something Greater than Yourself

Personalized Strategies to Elevate Your Mindset, Productivity, and Success.

  • BUSINESS GROWTH

    Business Growth is a deep dive into actionable strategies for generating more business. Designed for individuals and teams looking to attract more clients, grow your audience, or boost your customer base. You will learn strategies on structure, focus, and building a lucrative network. 

  • LEADERSHIP ACCELERATOR

    Designed specifically for sales team leaders, the Leadership Accelerator is a three-month program that unlocks your unique leadership style. Through a personalized assessment, immersive training, and 1:1 coaching, you'll gain actionable strategies to transform operations, boost team productivity, drive revenue, and enhance employee satisfaction — achieving up to 500% growth in productivity and profitability within 12 months.

  • STRATEGIC COACHING

    Feeling stuck or uncertain about your next step? Our 1:1 strategic coaching is designed to help you gain clarity on your goals, strengths, and opportunities. During the session, we’ll explore your personal and professional journey, uncover roadblocks, and identify growth areas. You'll receive a personalized diagnostic and actionable roadmap to guide your next steps toward success and fulfillment.

SCHEDULE A CALL

A John Hopkins University study shows that employees with mentors earn more money, are better socialized in the organization, and are more productive.

Meet Your Success Team

  • "Success happens when we live from our unique purpose, bring our talents forward, and elevate others through our work, life and actions."

    Genessa Krasnow, CEO & Co-Founder | Strategic Advisor

  • "We give people the tools to explore and define their life goals, fulfill their visions, and live and work from their purpose."

    Paul Krasnow, Strategic Mentor & Co-Founder | Retired #1 Financial Advisor at NM

  • "Success lies at the intersection of human potential and data-driven insights, where each action informs and amplifies the other."

    David Youssefnia, Ph.D. | Advisor, Assessments & Analytics

  • 50 Years Professional Experience

  • Member of Million Dollar Round Table

  • Former #1 Financial Advisor at NM

  • 25 years Top Twenty + Western Leader

  • Past President of NM Special Agents

  • National + International Speaker

  • Patents for User Experience Design

  • Global Event + Creative Director

ABOUT US

What People Are Saying

  • "The Success Code shed light on how to be more intentional in my business. I am abolishing limiting beliefs and seeing a life I didn’t know was possible."

    -Financial Advisor, Northwestern Mutual

  • "The Success Code has helped me feel more in control of my business. I have more people to call. I know how to prospect more efficiently. I’m feeling great about my production for Q2."

    -Financial Advisor, Northwestern Mutual

  • “I worked for Paul when I was 18. He is the single best salesperson I've ever seen. When I started Westwood One, I immediately put him on the board. Paul was more than our insurance guy, he was a consummate business professional and our trusted advisor.”

    — Norman J Pattiz, Founder of Westwood One Radio Network, Member of the National Radio Hall of Fame

  • “I have been fortunate to have Paul as a trusted advisor and friend for over 30 years. Paul has provided security and well being for thousands of families, and along the way, built an exemplary legacy on how he lives his life. He is a valuable guide for people young and old who want to get on the right track in their career and life.”

    — Peter Weil, Managing Partner at Glaser Weil Law Firm, Chairman of the Board of the Skirball Cultural Center

  • "The Success Code changed my mindset and taught me to believe in my purpose to change people’s lives."

    -Financial Advisor, The Success Code participant

  • "I don’t do anything else until I complete my calls. The new structured time has helped me knock them out."

    -Financial Advisor, Northwestern Mutual

  • “I’m at 62 referrals for March. Before The Success Code, I was getting 25 per month.”

    -Financial Advisor, Northwestern Mutual

Your Success Awaits You.

Schedule a 15-minute exploratory call.